Introduction to Digital Marketing by Sandeep Sharma

           
     Digital Marketing 

In simple terms, we all know Digital Marketing is an Online Market. But in Practice, Digital Marketing means compiling all marketing efforts on the online platform by using online-based digital devices. In business concept, Digital Marketing is understood by promoting and selling products and services on the Web Market, to lead your Brand in the competitive market. Digital Marketing should be one of the primary focuses for all business marketing strategies.

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 Why Digital Marketing is leading focused strategy of marketing

• Vast Geographical approach - consumers from any geographical location could meet with the benefit of products and services from any other place.
• Updates up to the time - Best quality products in the market trend updated consumers at all times on the digital market.
• Consumer decision-making - Online product reviews affect the purchasing behavior of
  
  
  consumers a lot. Positive and negative reviews affect what they should buy or not?
• Consumer personalization - Digital marketing meets the need of every consumer through direct interaction or indirect communication based on analysis of audience and data.
• Low cost and accuracy - Compared to traditional marketing, it is more cost-effective(less money and reaches more customers)by excluding paper and print costs. It allows you to get more accurate measuring of data than classical marketing activities.

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          Future of Digital Marketing  

In modern times, The Rise of the Internet leads to more advertising than Television or Radio advertising which highly affects audiences. In the US, 80-90% of customers search for products on the Internet before going to shops.

 Digital Market in India continues to grow and will grow at 27% in the financial year to reach Rs 17,377 crore by the end of 2020 and cross Rs 50,000 crore by the end of 2025.